Who Is This For?
StoreHub merchants who want sellable product data, strong product photos, and a clear Webstore layout before they tune pricing rules or run campaigns.
Overview
This hub brings together three workflows: preparing photos, turning BackOffice products into Webstore listings through the Online Info tab, and shaping the storefront through Webstore Appearance (collections, logo, banners, and theme).
Before You Begin
Webstore is enabled and you can open 'Products' in BackOffice.
You can open 'Online Orders', then 'Webstore', then 'Webstore Appearance'.
You have image files ready for key products (up to five images per product on the Online Info tab).
Step-by-Step Guide
Photograph Products for Webstore
Strong photos reduce returns and improve conversion. You do not need a studio on day one, but consistency and lighting matter.
Gear | Suggestions |
Camera | A good camera helps, but many phones work if lighting and focus are steady. |
Tripod | Reduces blur and keeps framing consistent across items. |
Lightbox | Useful for small products and even lighting; you can also build a simple lightbox (see DIY light box for ideas). |
Photo editing software |
Props and setup | Suggestions |
Sunlight | Natural light often looks better than harsh indoor bulbs. |
Backdrop | Plain paper, fabric, or a clean surface keeps attention on the product. |
Mannequin or bust | Helps apparel and accessories show shape and scale. |
Model | Useful when customers need to see fit and movement. |
Contextual scenes | Show the product in a believable environment (for example boots on a trail surface). |
Shot types
There are a few ways to show your products:
Approach | When to use it |
Product only | Clear hero image on a simple background. |
Mannequin | Clothing and wearable items without a live model. |
Contextual | Highlight use case or lifestyle in one frame. |
Example:
If you sell hiking boots, use an outdoorsy backdrop with dirt and gravel surrounding it to emphasise its rugged design.
1. Pick a shot type that matches the product and keep the same style across a category where possible.
2. Before you upload, check lighting, focus, and cropping, then export files that look sharp on mobile.
Photo checklist:
Use steady lighting and a tripod when you can.
Post-process for exposure and sharpness.
Replace blurry or outdated images before a major launch.
3. Revisit photos after you change packaging or colours so the Webstore matches what ships.
Show Products on Webstore
1. In BackOffice, open 'Products', then open the product you want on Webstore.
2. Open the 'Online Info' tab. Choose where the product should appear (for example Webstore alongside other channels your account supports).
3. Edit the fields customers should see on Webstore. The Online Info tab controls storefront-specific presentation and does not replace every back-office only field.
Note:
The first image in the gallery becomes the main thumbnail when you upload multiple photos.
4. Use 'Online Product State' to mark a 'Featured Product' when you want it highlighted on the Webstore front page.
5. Use 'Online Product Name' if the storefront label should differ from the internal product name. If you leave it blank, the standard product name is used.
6. Assign a 'Collection' so the product appears under the right storefront grouping. Refer here for the steps.
7. Use start and end dates when a listing is seasonal. Leave the end date empty if the item is always available.
Example:
If you plan to sell a T-shirt for an upcoming concert, choose the End Date before the concert date.
8. Use 'Effective On Every' when an item is only sold on certain days and times.
Example:
You are selling a special lunch set on Tuesday between 12pm-3pm.
9. Complete 'Product Description' and upload up to five 'Product Images'. Save after meaningful edits.
Note:
Product Images Format: 800px × 800px, Maximum 5 Images, supports jpeg, png or webp format
10. Review image order; the first thumbnail leads the gallery, then click 'Save' to keep changes.
Set Online Price and Discount Display
1. On the product, open the 'Basic' tab.
2. Enter the 'Online Price' customers should pay on Webstore.
3. If you want to show a strikethrough original price, fill in the discounted price fields so the storefront can show both values.
4. Save, then open your live Webstore and confirm the price renders as expected for a test item.
Customize Webstore Appearance: Collections
1. In BackOffice, go to 'Online Orders', open 'Webstore', then open 'Webstore Appearance'.
2. Open the 'Collection' tab. Create collections, search, drag to reorder, and toggle collections on or off.
Note:
An 'All' collection is added automatically. You cannot delete it or move its position, but you can enable or disable it.
3. When you create a collection, assign it to Webstore (or the right channel mix) and pick stores if you run multiple outlets.
4. Name the collection and set conditions so the right products fall in (Products of a Category, Products with Tags, Specific Products).
Notes:
'All conditions' means every rule must match.
'Any condition' means matching one rule is enough.
You can maintain up to one hundred collections, but a smaller number (around eight) is easier for shoppers to scan.
5. You also have the option to Customize Menu Sequence by:
Ascending (A to Z)
Descending (Z to A)
Price High to Low
Price Low to High.
6. Save your collection changes.
Logo & Banner Editing
1. Stay in 'Webstore Appearance' and open the 'Logo & Banner' tab.
2. Upload a favicon if needed (PNG, ICO, or GIF around 32 by 32 pixels).
3. Upload your logo. It appears on the Webstore header in the position BackOffice shows after save.
4. Add up to four banner images and link them to collections when that option is available.
Note:
Recommended size 1440 × 420px
5. Click 'Save'.
6. Preview on the live site after publish to confirm cropping on mobile and desktop.
Theme
If you would like to change your Online Store’s colour theme to match your business' colors:
1. Open the 'Theme' tab under 'Webstore Appearance'.
2. Adjust colours with the sliders or enter HEX codes that match your brand.
3. Click 'Save' when finished.
4. Refresh the storefront to confirm contrast and readability.
Troubleshooting
Issue | Solution |
Product is in BackOffice but not on Webstore | Confirm the product is enabled for Webstore on 'Online Info', dates are valid, and a collection rule includes it. |
Collection looks empty | Check conditions (all versus any), tags or categories, and store scope. |
Images look cropped on mobile | Re-upload with safe margins or a taller crop; test on a phone browser. |
Featured item not on the home page | Confirm 'Featured Product' on 'Online Info' and that the storefront template still surfaces featured items. |
Colours look wrong after theme change | Clear cache, save the theme again, and verify HEX values. |
FAQs
1. Should I create products here or in Product Set Up?
Create the master product record with the Product Set Up guidance first, then use this article for Webstore-specific fields and presentation.
2. Where do I configure product variants for Webstore?
Variants use the variants workflow linked from the legacy product article. If your account shows variant controls, complete them before you expect multiple options at checkout.
3. Can I manage tax and promos in this hub?
No. Tax, promo codes, and timebound offers sit in this article.
4. Do I need professional photos on day one?
No, but consistent lighting and sharp focus outperform occasional blurry shots. Upgrade photos as sales grow.
Need Help?
Contact StoreHub Support via live chat in your StoreHub app or email [email protected].
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