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Webstore: Set Up Facebook Pixel for StoreHub-Powered Online Store

How to get a Facebook ad account, set up Facebook Pixel, and configure Pixel tracking in the BackOffice.

Updated over a year ago

What You Will Learn In This Guide

  • How to get a Facebook Ad account.

  • How to setup Facebook Pixel.

  • How to configure Facebook Pixel Tracking in BackOffice.



Part 1: Get a Facebook Ad Account

To use Facebook Pixel, you need to have a Facebook Ad Account.

If you do not have a Facebook Ad Account yet, create one here in Facebook Business Manager.

After you have a Facebook Ad account, continue to Part 2 - Set up Facebook Pixel.



Part 2: Set up Facebook Pixel

If you already have a Facebook Pixel set up from before, continue to Part 3 - Configure Facebook Pixel tracking in BackOffice

If you do not have a Facebook Pixel set up from before, follow the steps below:


1. Go to your Pixels tab in Events Manager:


2. Click Create a Pixel.

3. A pop-up box will appear. Update the Pixel Name and then click Create to finish creating your pixel.

4. If you see a Set up your Pixel pop-up, please click Cancel and proceed to
Part 3 - Configure Facebook Pixel tracking in BackOffice.


Part 3: Configure Facebook Pixel Tracking in BackOffice

Please follow the steps below to configure Facebook Pixel tracking in your BackOffice:

1. Go to your Pixels tab in Events Manager:

2. Look for your Pixel ID on the top left corner.

​Copy the Pixel ID to your clipboard by highlighting it and pressing CTRL + C on PC or Command + C on Mac:

3. In a new browser window or tab, go to StoreHub BackOffice.

4. Go to Online Orders and under Webstore, select Webstore Setup; then select Tracking.

5. At the Facebook Pixel ID section, paste your Facebook Pixel ID in the Facebook Pixel ID field:

6. Finally, click Save.


Learn how to setup products for online store on this article.

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